Perhaps he was inspired by the presence of Carnivorous Cow and her stud bull in the audience, or perhaps it was the memory of the sociologist wife he'd be returning to later, but the presentation was punctuated with repeated references to whisky drinkers being a "better sort of person" generally; specifically, whisky drinkers having a tertiary education.
Carnivorous Cow was off-duty, and so didn't ask about the research methodology which informed such statements - she limited her questions to "please may I have some more of this one?" - but it did strike her as a little odd in the context of the small coastal town where most of the community were employed in the tourism business and concerned with Higher Education only insofar as the salaries of HE staff allowed these to melt their plastic at the local restaurants and craft shops, and their own location protected them from the hordes of students who would rather go to Hermanus or Koeëlbaai and vomit on the beaches there instead.
Carnivorous Cow did learn a lot from the experience, including that Jamesons had a purpose other than making post-prandial coffee more interesting - especially once it was old enough to vote - but was also very pleased to hear emphasised what her years of experience had taught her: that whisky (and even whiskey) doesn't leave a hangover.
And the more she thought about it, and remembered back to her student days, the more she wondered - was this perhaps the real link between whisky and Higher Education?