Suddenly, it seems, MainSteam Media (commonly referred to on blogs as MSM) are waking up to the role of blogs in challenging, or even changing, power dynamics on political and other playing fields. Much space has been devoted, in MSM from television to print to radio, to harrumphing about the "Black Art of Blogging".
Sometimes, ironically, on MSM Blogs themselves. (A search on "Prescott" on the Guardian's Comment is Free blogspot produced ten hits. By the time you're reading this, the number is certain to be greater.)