Aside from the fact that the survey was conducted on behalf of Brutal Fruit,and thus likely to engage only the kind of women who preferred shopping to sex, and alcopops to real drinking, the Cow couldn't help wondering what all the fuss was about.
The classic stereotyping of women as acolytes who worshipped at the altar of material consumption always omitted one crucial dimension - causality.
Gramsci looked up, puzzled. "What are you proposing is the cause of this behaviour?" he asked nervously.
The Cow snorted. "Haven't you noticed?" she asked. "Man settles on couch, looking relaxed and comfortable. Woman sits down, ready to cuddle, with a view to a spot of couch rugby. Man whips out platinum card and sends woman off to Canal Walk, hoping to watch the cricket undisturbed."
Gramsci looked up, concerned. This was a dimension he hadn't considered. "Still," he said, "at some deep level it must indicate a bond of trust, of generosity. Or something!"
The Cow shrugged. "More like fatalism," she ventured. "Cricket can last for five days. I've yet to hear of a man with that kind of endurance. Not evenSting!"
As Gramsci pointed out, it is also clear from the FAQ that fantasies of a sexual nature are expressly excluded from this "survey"... which makes the findings even less surprising.